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The Swedish Tourist Guide Association (SveGuide) is an interest organisation for qualified tourist guides in Sweden. 

We make sure that clients find good-quality-guides for their assignments. 

We set the standard for guide training and professional certificates.

Welcome to the Swedish Tourist Guide Association!

Sweden is a wonderful country, with so much to experience. There are four seasons, big variations from north to south and a thousand years of history to draw from. Whether you travel Sweden as visitors or residents a guide can enhance your experience of the place!

Our members have undergone extensive training and expertize and provide entertaining tourism experience to groups and individual travelers from Sweden as well as visitors from abroad. Between them they speak some 30 languages and sign language.

The Association has nearly 700 members living and working across the country, from North to South.

A qualified tourist guide is an ambassador of Sweden and offers the inside knowledge that only a local can provide about their town and area, covering both the past and the present. Whether you take a walking tour, coach tour or visit a museum, it will be a lifetime memory when you choose a qualified tourist guide.

The guides are serviceminded and thanks to their professionalism and skills you will feel truly welcomed to the places you visit in Sweden.

Find your guide here

SveGuide help Sweden visitors to

  • To find authorised guides throughout Sweden.
  • to have an unforgetful stay in Sweden through our knowledgeable and well-trained guides.

Guider med kvalitet

Idag kan vem som helst kalla sig guide och kvaliteten varierar. För att beställare och besökare ska få guider av god kvalitet har SveGuide och Visita 2016 arbetat fram en kvalitetsstandard för guideyrket. Den heter Nationell auktorisation och majoriteten av våra medlemmar har denna auktorisation.  

Auktorisation säkerställer guidens yrkeskompetens att förmedla kunskap på ett tilltalande och säkert sätt.  Anlita en auktoriserad guide så får ni en guide av god kvalitet. 

SveGuide; what we do for our members

  • Driver guidefrågor i Sverige och internationellt
  • Kompetensutvecklar på årsstämma och utbildningsträffar
  • Sätter yrkesstandard och certifierar
  • Visar upp och promotar guideyrkets mervärde för besökare.
  • Marknadsför guider i olika sammanhang, inklusive förmedlar kontakt genom hemsidan.
  • Erbjuder ett nätverk och kollegie-skap för guider.
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